REACH VALUE Attendance averages 100,000 people per event TV COVERAGE – ABC and NBC Sports Global TV Audience in excess of 700 million people Print – 300 million impressions from print media Web-based media – 14.4 billion impressions Sampling of 16,000 Social Media Posts – 93% are positive or neutral An IndyCar team can garner $40 million+ worth of marketing value from TV, Print, Internet, Billboard (Transporter), Radio and Appearances by the car, owners or drivers The 2011 Indianapolis 500 win by Bryan Herta Autosport had an additional $6 Million in Post-Race Marketing Value associated with it For 11 IndyCar telecasts in 2015 on NBCSN, ratings were up 36% and 34% in viewership from 2014 (0.25, 378K) and it was the network’s most-watched IndyCar season since it began airing coverage in 2009. Overall, this season ranks as the most-watched on cable since ESPN and ESPN2 averaged 778,000 in 2008. Source: Sports Media Watch ABC averaged a 1.5 rating and 2.4 million viewers for its 
five races, including the Indy 500 — flat and up 3%, 
respectively, from 2014. Source: Sports Media Watch 2016 - 100th Running - Sponsors on #98 Indy 500 winning 
car received over $10 million in mediad value across multiple 
media platforms

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