THE FAN THE AVERAGE INDYCAR SERIES FAN PROFILE: Male, mid-thirties, college-educated, annual household incomes > $81,000 Brand loyal, tech-savvy, early adopters of new technologies Heavy consumers of TV, print and radio media Responsible for corporate purchasing and management decisions THE AVERAGE INDYCAR SERIES FAN IS MORE LIKELY TO: Purchase consumer electronics and invest in home improvement Travel including use of hotels, car rental, airlines and travel websites Frequent both QSR and sit-down restaurants Purchase beer, liquor, specialty coffee, soft drinks and bottled water OTHER HIGHLIGHTS 1 in 5 adults are motorsports fans Annual discretionary spending by IndyCar fans exceeds $564 billion 54% of motorsports fans say that they will purchase a product based on association with a favorite team or driver

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